As usual, I wrote what I meant poorly. What I mean is that when a recording company is looking for new "talent," talent in music is the last talent they seem to be looking for. A marketable image is first.
Ah, yes, I agree completely. But popular music has always been as much about image as the music itself, right from the earliest days of rock and roll. If Elvis had been an ugly mother, I don't think his voice alone would have sustained his career. Or if The Beatles didn't have the image to back up their music, well, who knows what might have happened. It is even more so prevalent in these days of OTT music video productions.
The problem with Fiona Apple and a few others is that she bit the hand that was feeding her (not that I disagreed with anything she said). She, however, has a good fan base and could very well put her music out without the aid of a record company by doing what a few others have done (Radiohead and Nine Inch Nails to name a few) by making their music available online for anyone to download.
My issue is that WE let them do this by not being informed, or just plain not caring what criteria are necessary to label something as "good." We let the recording industry aka businessmen, not musicians, tell us what is good. Of course, in America at least, the major part of the population is led around by what television popularizes. Again, all it would take is some care on the part of the viewers to get informed and then form their own opinions, but I guess at the end of a workday, it's easier to pick your opinion from a list of common choices. The most common choice is to pick whatever is most popular, and then stamp one's foot and say "Who are YOU to say this isn't good? Who are YOU to tell me what criteria blah blah blah." If you dig into the "why" with these people, it gets clear real fast they don't know why. They just want to fit in.
You're dead right, mate. I agree completely. I don't listen to much popular music. I research, read a lot, listen and make an informed and hopefully discerning choice. Most people, however, want to be told about the latest pop 'sensation' or the latest under-dressed b-grade diva. They want MTV or Channel V to dictate the next tshirt and haircut they'll have. They want to be led around by the nose and told what to like. While their is so much choice out there, people essentially don't want to choose.
Anyway, the way I see it, the pop market acts almost like a filter for me. If something is in the charts, then there is a very good chance I won't like it.
Maso - your response was right on. Hopefully you've clarified the way you (and I, and Ock, and Mari) feel about these kinds of things - because there are plenty of super-talented musicians out there.
SanCho - thanks mate, indeed there are. Have you heard any Newton Faulkner, for instance? He is really talented and a nice bloke to boot. Check him out - YouTube has got a bunch of his songs.
Cacto,
I see now what you're talking about. I've never really considered that sort of thing (ie marketable images) to be significant, but I guess if you look at it in terms of airtime and sales it is. It's still very easy to find extremely good independent music though, so I really don't see what the issue is. Major radio channels like triplej and the sydney/melbourne networks make it easy, and if you're into classical most towns have a band or two. Your mileage may vary though in the US, but considering how many US bands get airtime over here it can't be that bad.
I don't necessarily agree that Triple J actually supports true indie music anymore. In fact, I think they've become as bland in a lot of respects as any of the major commercial networks. The major labels have a major presence in their playlists while a lot of indie music gets shoved aside. Community radio, such as FBI, is where the truly independant musician and band can get their music heard.