i used to attend a lot of pre-release screenings because i was consulting to several studios. no matter how horrendous a picture might be, there was always a few moments of redeeming amusement when the ordeal finally ended. on the way out of the theatre or screening room, one invariably ran into someone--producer, director, studio execs--to whom the screeners would rush to pronounce this particular waste of film was surely going to scoop all the oscars and earn everyone connected to it a place in studio heaven. i was initially puzzled (i had no prior experience in the biz) until i saw what was going on. one always heaped praise on anyone who might be screening ones own film at some date in the future in order to ensure it would too be heaped with praise.