This is Interesting but, doesn't tell the whole story...
For instance Galactic Civilizations II is at a disadvantage in those graphs being that most of the original buyers purchased the game on Impulse (GameStop) or bought retail. This being said those that went that way won't be included in that graph as when they play the game it has no affiliation with Steam.
As example I purchased GalCiv II prior to the release of Dark Avatar from Best Buy, purchased a hard copy of Dark Avatar direct through Stardock, and Twilight through Impulse (mailed hard copy) Not in my Steam Account.
Also the other games is not 100% accurate either, however, I'd say more accurate than GalCiv II being they have active expansions (DLC) that only are available through Steam. But in my case with Sins, is once again I purchased retail, and the expansions I do own I purchased through Impulse (GameStop) and do not have that game in Steam either.
This is not going to be the case with GalCivIII as it's only available through Steam so those numbers will be accurate.
I would imagine 2-4 times more players play GalCivII monthly than Steam shows but, only about 50% more with Sins.
Anyways that's my 2 cents...