Mohit GanjuHead – Marketing, IndusInd BankThe launch of Mrs. Chowgle campaign which is on air currently is the most important one. As we were really low on visibility before this and but this campaign although talked about three different propositions but it gave us a strong brand identity. Moreover the feedback we got is extremely positive and it has not overpowered the brand in any case.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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