I know exactly who reads the papers. The Daily Mirror is read by people who think they run the country. The Guardian is read by people who think they ought to run the country. The Times is read by people who actually do run the country. The Daily Mail is read by the wives of the people who run the country. The Financial Times is read by people who own the country. The Morning Star is read by people who think the country ought to be run by another country. The Daily Telegraph is read by people who think it is.
-- Prime Minister James Hacker
Daily Mirror: mass working-class readership, consistent supporter of Labour
The Guardian: 1960s style left-wing readership
The Times: Britain's newspaper of record, popular among business people
Daily Mirror: sensational, tabloid
The Financial Times: business people
Morning Star: very left-wing, used to be the Daily Worker
Daily Telegraph: right-wing, conservative, "Torygraph"