UTube is a business selling tubes, pipes, "tube mills" and other machinery. They complained a few weeks back that the site was being downed by heavy traffic as users looking for YouTube landed on their site instead, presumably by typing the wrong domain name. This downtime cost them a great deal of money in lost customers, they said. How big was the traffic spike? They claim unique visitors went from 1,500 to over 2 million per month. UTube has been forced to move hosts 5 times to cope with the traffic, with bandwidth bills increasing by a factor of 100, they claim. They registered the domain way back in 1996, so they have every claim to it - what’s more, they also argue that the UTube name is strongly tied to their identity.